What’s new at HighAdvocacy

What changed

• Add a custom domain from Settings and follow the DNS instructions.
• Choose a connected domain when sharing a Showcase or hosted campaign page.
• Manage domain status and set a primary domain from one place.

What changed

• Embedded walls load their templates more efficiently.
• Embed impressions are recorded consistently for Showcase analytics.

What changed

• Manage campaign asks, rewards, design, and sharing from dedicated areas in the builder.
• See the campaign take shape in the live preview as you edit it.
• Add or change a reward directly from the campaign preview.

How to use it

1. Go to Campaigns and click New campaign.
2. Work through Asks, Rewards and Design. The preview on the right updates as you edit.
3. Click Go live, then share the link or widget from Share.

What changed

• Follow activation milestones as your workspace gets set up.
• See campaign activity, key metrics, recent proof, and items that need your attention.
• Continue with the next suggested step without searching through the sidebar.

How to use it

1. Click Home at the top of the sidebar.
2. While you set up, follow Get set up to the next step.
3. Once proof arrives, work through Needs you and check How you're doing.

What changed

• A shared shortcut strip makes the available keys easier to discover.
• Use the keyboard to move through common workspace actions and page controls.
• Search for a page or record from the workspace search palette.

How to use it

1. Press Ctrl K (⌘K on a Mac) to search and jump to any page.
2. Press ? outside a text field to see every shortcut.
3. On list pages, use the key strip at the bottom of the page.

What changed

• Home, Inbox, Library, People, Companies, Campaigns, Showcase, Rewards, Imports, and Settings now share a clearer page structure.
• Search, filters, drawers, and previews keep the work closer to where you need it.
• The redesigned workspace includes keyboard shortcuts for common actions.

How to use it

1. Use the sidebar: Home and Inbox at the top, then Collect, Proof, Share and Thank.
2. Press Ctrl K (⌘K on a Mac) to jump to any page.
3. Open Settings at the bottom of the sidebar for workspace and account settings.

What changed

• Choose light or dark appearance for hosted campaign pages.
• Keep your configured accent color on the public page.
• Remove HighAdvocacy branding when the workspace setting is available.

How to use it

1. Open a campaign and go to Design.
2. Click the Brand row to open Brand · details.
3. Set Primary color, turn on Light mode, Dark mode or both, and use Hide HighAdvocacy branding if you see it.

What changed

• Company and advocate drawers now show enriched profile details in context.
• Companies include B2B and funding information you can use when filtering accounts.
• Enrichment states make it clear when profile data is ready or still being processed.

How to use it

1. Open Companies in the sidebar and click a company.
2. Check Details for Industry, Size, B2B, Funding round and more.
3. Look for Details updated or Looking up details… to see whether enrichment has finished.

What changed

• Onboarding reads a few pages of your own website to learn your business type, competitors, and the customers you name.
• You can edit the business type, competitors, and customers before you continue.
• Campaign drafts now cover reviews, social posts, and video testimonials, with copy written from your company details.
• A starter Showcase pulls up to 12 reviews from the review sites we found.

How to use it

1. Sign up and click Start scan on Set up your workspace.
2. Check Your company and Where you're reviewed, then click Yes, that's us.
3. Click Start here to build a showcase or open a campaign draft.

You can change these details later in Settings > Profile.

What changed

• Add your own tags to proof and star the proof you use most. Tags are shared across the workspace.
• Filter the Library by tag, Untagged, or Favorites.
• Select many proofs to tag, favorite, or add them to a showcase, or start a new showcase from the selection.
• Showcase auto-add rules can pull in new proof by tag, and imports can tag proof as it arrives.

How to use it

1. Open a proof from the Library and click Add tag… in the Tags section, or click the star.
2. Click Favorites or + Filter > Tags to narrow the Library.
3. Select cards, then use Add to showcase, Tags, or Favorite in the bar.

Today the Proof Library is called Library.

What changed

• Give any proof a hook, a short headline, and highlight the phrases that matter. The customer's words stay as they wrote them.
• AI can suggest a hook or highlight using only words from that proof. Nothing saves until you keep it.
• Run AI hooks or highlights on many proofs at once. Bulk runs never overwrite ones you already set.
• Showcases can show Full proof, Hook + proof, or Hook only, and shade your highlights.

How to use it

1. Open a proof from the Library.
2. Type in the Hook box, or click Generate.
3. Select a phrase in the proof text and click Highlight, or click Suggest highlight.
4. For many proofs, select them and click Enhance with AI.

What changed

• When you publish a showcase, HighAdvocacy makes a share image of the top of that showcase.
• Each webpage or widget gets its own image, so a link preview shows the proof on that page.
• The image appears when someone pastes your link into LinkedIn, X, Slack, WhatsApp, or email.

How to use it

1. Open the showcase and turn on the switch next to Not live, then click Publish.
2. Click Share…. If the sheet says "We're making your share image", wait a moment.
3. Copy the link and paste it wherever you share proof.
4. If you see "Share image couldn't be generated", click Retry.

What changed

• Webpage hero images no longer sit under a heavy dark overlay.
• The builder checks how light or dark your hero image is and picks light or dark text to match.
• You can override the text color yourself, and set it back to Auto at any time.

How to use it

1. Open a webpage showcase and go to the Brand tab.
2. Click Customize all colors.
3. Pick a color for Banner text, or set it to Auto to let HighAdvocacy choose a readable one.

Today the hero is called the banner, and its image is set under Page › Banner background.

What changed

• When an X or LinkedIn post has a video, the import saves the video with a poster image, instead of only a still image.
• If a post has a video and photos, the video is kept. If the video can't be saved, the import falls back to the post image.
• The review step plays the captured video so you can check it before you import.

How to use it

1. Open Collect › Imports.
2. Paste your post links and click Fetch posts.
3. Check each post, select the ones you want, and click Continue.
4. On Confirm, click Import N.

What changed

• Copy a showcase with its layout, design, proof selection, and auto-add rule.
• The copy gets the same name with a number added, for example "Customer wall 2".
• The copy starts as Not live, so nothing goes public until you publish it.

How to use it

1. Open Showcase under SHARE in the sidebar.
2. Click ⋯ on a showcase card and choose Duplicate.
3. Open the copy, make your changes, and turn it Live when it's ready.

What changed

• The Add proof sheet loads proof page by page, so it stays quick in workspaces with a lot of proof.
• Proof keeps a stable order between pages, so the same item doesn't show up twice or go missing.

How to use it

1. Open a showcase and, on the Proof tab, click Add more.
2. Narrow the list with Search, Rating, Tags, Source, or the other filters.
3. Click cards to select them, or use Select this page or Select all N.
4. Click Add N proofs.

What changed

• Reviews captured with the Chrome extension now arrive as an import run in Imports.
• A capture needs only the reviewer's name and the testimonial text. Rating, date, email and company are optional.
• A single capture imports right away. Two or more wait in the same selection step used for screenshot and social imports, where you pick what to keep.
• Captures without a source link are still checked for duplicates by their text.

What changed

• Social post cards show the image or video from the original post, not the screenshot the customer uploaded to prove it.
• A social post that only has a verification screenshot now shows as text, with no media area.
• The same rule applies to People and Company cards, Showcase previews, and public Wall of Love pages.
• Screenshots are kept as verification evidence on the submission. Nothing was deleted.

How to use it

1. Open Library under PROOF in the sidebar.
2. Click + Filter > Type > Social post to see your social proof.
3. Click a card to open the proof and its media.

Today the Proof Library is called Library.

What changed

• The public link of a published showcase now loads the full page, with the same layout and proof you see in the builder.
• Link previews show the page's share image and title.

How to use it

1. Open the showcase and make sure the top bar says Live.
2. Click Share… and copy the link.
3. Paste it into a post or message to check the preview.

Today Wall of Love pages are showcase webpages in Showcase.

What changed

• Publish a showcase to get a public link under your workspace address, such as highadvocacy.com/<workspace>/wall/<showcase>.
• Embed it on your site with a script tag or an iFrame. Later edits show up without re-pasting the code.
• Hand the proof to a developer or coding agent as data, with a ready-made prompt.
• Each showcase gets its own analytics for visits, unique visitors, and impressions.

How to use it

1. Open the showcase and turn on the switch next to Not live, then click Publish.
2. Click Share… and copy the link, or pick your site builder under Embed on your site.
3. Click Analytics in the top bar to see views.

What changed

• Set the scroll speed of the Vertical Scroll and Horizontal Scroll widgets.
• Proof cards can show the company logo and domain.
• Photos and videos are sized from their stored dimensions, so each card keeps the media's own aspect ratio.
• Proof dates read more clearly, and the verified badge behaves the same across layouts.

How to use it

1. Open a showcase from Showcase.
2. Open the Cards tab to pick a Card style and set Scroll speed.
3. Open the Content tab to choose what each card shows.

What changed

• Turn approved proof into a widget for your site or a standalone wall-of-love webpage.
• A new showcase fills itself with your best-rated proof and your workspace brand.
• Add, remove, reorder and feature proof, or add every item that matches a rule.
• The builder saves as you go, and nothing is public until you publish.

How to use it

1. In the sidebar, under SHARE, click Showcase.
2. Click New showcase and pick Webpage or Widget.
3. Click a template to open the builder.
4. Adjust the Proof, Brand, Content and Cards tabs, then turn on Live.

What changed

• Members can now run every kind of import, not only Owners and Admins.
• Members can also pause, resume and disconnect synced review sources.

How to use it

1. In the sidebar, open Collect › Imports.
2. Paste a link, or pick Upload CSV, Add images or Add testimonial.
3. Select what to keep and click Import N.

What changed

• Bring in proof you already have: review profiles, websites, LinkedIn and X posts, CSV files, screenshots, or one testimonial typed by hand.
• Review profiles on sites like G2, Capterra, and Trustpilot can sync every week and import new reviews that meet your rules.
• Imports skip duplicates and link each reviewer to a Person and a Company.
• Imported proof lands in the Library, marked Imported.

How to use it

1. Open Collect › Imports.
2. Paste a link, or pick Upload CSV, Add images, or Add testimonial.
3. Select the items to keep, add tags on Confirm, and click Import N.

What changed

• Each workspace gets a readable address made from its name, such as acme.
• Your campaign pages, showcase pages, and links in alert emails use this address.
• Owners and Admins can change it. Some words are reserved for HighAdvocacy's own pages.

How to use it

1. Open Settings › Workspace profile.
2. Edit Workspace URL and click Save changes.
3. Read the Change workspace URL? message, then click Change URL and save.

Changing the address breaks links you've already shared, so update them afterwards.

What changed

• Basecamp is now an alert destination next to Slack, Microsoft Teams, Discord and Zapier.
• Alerts for new submissions and rewards post into a Basecamp project's chat through a chatbot link.
• Alerts for approvals, rejections and sent rewards now name the teammate who acted.

How to use it

1. In Basecamp, open the project's Chat, choose Add a chatbot, and copy its posting link.
2. In HighAdvocacy, go to Settings → Integrations and add Basecamp.
3. Paste the link into Basecamp chatbot link and pick your Events.
4. Click Test connection, then Save integration.

What changed

• Only rewards that failed to send on approved submissions can be retried.
• A reward's status stays in sync with its submission after it is queued, sent, or fails.
• When someone marks a manual reward as sent, HighAdvocacy records who did it, and the submission credits that person instead of the AI.

How to use it

1. Open Rewards and go to the Activity tab.
2. On Ready to send, send the reward yourself, then click Mark as sent.
3. On Failed, fix the connection, then click Retry or Retry all failed.
4. Click a row to see its delivery details and history.

What changed

• Each new submission is opened and checked for you: the link, the reviewer name, the rating, the date and the screenshot.
• The checks add up to a score out of 100. High scores are approved, low scores are rejected, and the ones in between come to your team.
• You can turn the check off for the whole workspace or for a single campaign.
• Customers never see a score or a verification step.

How to use it

1. Click Settings, then AI verification under Workspace.
2. Turn the AI verification switch on and pick a Reward release option.
3. Click Save changes.
4. Open a submission in the Inbox to read its AI check section.

What changed

• A fourth customer email, Reward sent, joins the received, approved, and rejected emails.
• It goes out when a reward connection delivers the reward. A failed send doesn't trigger it.
• You can edit its subject and body and use variables such as {{reward_name}} and {{reward_value}}.

How to use it

1. Open Settings and click End-user notifications under Notifications.
2. Turn on the Reward sent card.
3. Click Edit to change the wording, or Send test to preview it.
4. Click Save changes.

What changed

• Drafts use your company description, your prompt, and the platform's handle and hashtags.
• Draft length follows the platform: short for X, longer for review sites such as G2 and Capterra.
• Drafts vary more from one customer to the next, even when they pick the same answers.
• Smart Draft no longer invents stats or features that aren't in your company details or prompt.

How to use it

1. Fill in the Description in Settings › Workspace profile.
2. In the campaign builder, open a review site or social post on the Asks tab and turn on Smart Draft.
3. Add a Prompt (optional), then click Test Smart Draft to check the result.

What changed

• Customer emails now use the workspace name instead of the company name on the account owner's profile.
• The name shows in the sender name, the sign-off, and the footer that reads "Sent securely by HighAdvocacy on behalf of".
• The {{company_name}} variable and test emails use the workspace name too.

How to use it

1. Check your workspace name in Settings › Workspace profile.
2. Open Settings › End-user notifications and click Send test on any email to see how it looks.

What changed

• Build a reward once in a catalog and reuse it across campaigns.
• Add reward connections that send rewards to your server, and test a connection before you save it.
• Track every issued reward in one Activity list.
• Each reward keeps a value history showing who changed it and when.

How to use it

1. Open Rewards under Thank in the sidebar.
2. On the Catalog tab, click Create reward and fill in Basics, Reward value, and Delivery.
3. To send automatically, add a connection on the Delivery tab and click Test connection.
4. Add the reward to a campaign in the builder's Rewards step.

What changed

• Select people or companies and add a tag or set a relationship for all of them at once.
• Export the selected rows as a CSV file.
• After a bulk action you see how many rows succeeded and how many failed. Failed rows stay selected so you can retry.

How to use it

1. Open People or Companies and tick the rows you want. Click Select all {N} to include every matching row.
2. Click Add tag or Set relationship in the bar to update them.
3. Click Export CSV to download people.csv or companies.csv. The file follows your table's columns.

What changed

• Save a set of filters, search, and sort as a named view. Saved views are shared with everyone in the workspace.
• The table's column layout is also shared, so the team sees the same columns.
• You can sort the table by more columns.

How to use it

1. On People or Companies, set the filters, search, and sort you want.
2. Click Save view, enter a View name, and click Save view.
3. To change columns, click Columns, tick fields under Available fields, and click Save.

What changed

• When you paste a hosted campaign link into chat, email or social, the preview card now shows the campaign's name, its headline and your company logo.
• Links to campaigns that are missing or not published show a generic HighAdvocacy preview.

How to use it

1. Go to Campaigns and open a live campaign.
2. Click Copy link in the header.
3. Paste the link wherever you ask customers for proof.

What changed

• A new workspace starts with team emails turned on.
• The person who created the workspace is the first recipient.
• Only Submission received is ticked to start. Workspaces that already existed keep their settings.

How to use it

1. Open Settings › Team emails.
2. Under Recipients, add teammates, up to 10.
3. Under Events, tick any other events you want emails for.

What changed

• A campaign can ask for a written testimonial, a video testimonial, or both.
• Customers give a star rating and confirm you can feature their testimonial.
• Uploaded videos are processed on our side so they play back in the browser.
• Approved testimonials are stored with the rest of your proof.

How to use it

1. In the campaign builder, on the Asks tab, find the Testimonials group.
2. Tick Video testimonial, Written testimonial, or both.
3. Click a ticked row and set the Heading, Question for customers, and Reward. For written ones, set Min. characters and Max. characters.
4. Click Done.

Today the Proof Library is called Library.

What changed

• Step-by-step guides now live at /docs, covering getting started, campaigns, analytics, notifications, rewards, proof review and the proof library.
• A sidebar groups the guides by area, and an FAQ answers common setup questions.
• Each guide links to related guides, so you can move from setting up a campaign to reviewing what it collects.

Today the Help Center follows the current app, with sections for Inbox, Campaigns, Imports, Library, Showcase, Rewards and Notifications.

Open the Help Center

What changed

• Facebook is now a social platform in campaigns.
• Customers can like, comment on, reshare or follow your Facebook content and send proof for each action.
• Facebook links are checked against Facebook's own domains when customers submit them.

How to use it

1. Open a campaign and go to the Asks tab.
2. In the Social group, tick Facebook.
3. Click Add an engagement, pick the Required actions, and paste the Post URL.
4. Click Done.

What changed

• A new case studies page collects every customer story, linked from the main navigation and the footer.
• It starts with a new story on TrulyInbox.
• The TrulyInbox story shows before-and-after views of its G2 and Trustpilot profiles, so you can see how its review presence changed.

Browse the case studies

What changed

• The widget popup is wider on large screens and goes full screen on phones, with buttons stacked on small screens.
• The whole widget scrolls as one, and the Smart Draft Copy button sits inside the text box.
• Widgets and hosted pages can ask for video and written testimonials, and customers can upload videos and images.
• Before a customer starts, the widget checks whether they already submitted that ask, so they don't send it twice.

How to use it

1. Open the campaign and click Preview & share.
2. Switch to Widget, then between Mobile and Desktop, to see what customers get.
3. Copy the code from the Widget code panel to install it.

What changed

• A campaign can run on a hosted webpage with your company name and logo, so you can share a link instead of installing the widget.
• Customers can upload images and videos with their submission on the hosted page.
• Each submission records whether it came from the webpage or the widget, and analytics can tell the two apart.

How to use it

1. Open the campaign, click Edit, and go to the Share tab.
2. In the Webpage panel, click Copy link.
3. Paste the link into an email, a chat message or your help center.

Today the webpage and the widget sit side by side in the campaign's Share tab.

What changed

• Customers can get a starting draft for a review or social post instead of facing a blank box.
• They pick from answers you set, get a draft, edit it, then post it on the platform.
• Customers can skip the draft and write their own.
• You can test the draft in the builder before customers see it.

How to use it

1. In the campaign builder, on the Asks tab, open a review site or social post.
2. Turn on Smart Draft and click Prompt, question and answers to set the question and answers.
3. Click Test Smart Draft, pick answers, and click Generate my draft.

What changed

• The Case Study Question Bank builds a list of interview questions for a customer story.
• The Testimonial Consent Form Generator drafts a consent form you can send before you publish a customer's words.
• Both are free and sit with the other tools on the free tools page.

Open the Case Study Question Bank · Open the Consent Form Generator

What changed

• New accounts sign up with a work email and their company website, then confirm through an email link.
• HighAdvocacy scans the website for your logo, brand colour, description, and the review and social sites you use.
• You check what it found, then pick from campaign ideas built from those details.
• Account owners can run the same setup when they add another workspace.

How to use it

1. Go to app.highadvocacy.com/sign-up and click Continue with email.
2. On Set up your workspace, check Company website and click Start scan.
3. Review Your company and Where you're reviewed, then click Yes, that's us.
4. Click Start here on the suggested first step.

What changed

• Review campaigns can now ask for reviews on GetApp, TrustRadius, Software Advice, Shopify App Store, and Chrome Web Store.
• Links for each new site are checked against that site's domain.

How to use it

1. Open a campaign in the builder and go to the Asks tab.
2. In the Review sites group, tick the sites you want.
3. Click a ticked site, paste your profile link, pick a Reward, and click Done.

What changed

• The Review Request Email Generator drafts an email asking a customer for a review.
• The Negative Review Response Generator drafts a reply to a critical review.
• The Customer Advocacy Program Builder maps out the steps of an advocacy program for your team.
• All three sit with the calculators and quizzes on the free tools page and need no signup.

Open the Review Request Email Generator · Browse all free tools

What changed

• You can send a test to your reward webhook URL before any real reward goes out.
• The test is signed the same way as real deliveries, so your server can check the signature.
• You see whether your server answered, the status code, and how long it took.

How to use it

1. Open Rewards and go to the Delivery tab.
2. Click Add connection, or open an existing connection.
3. Enter the Connection URL and any Custom headers.
4. Click Test connection and read the result, for example Test passed. Your server answered (200).

Today this lives in Rewards › Delivery as a reward connection.

What changed

• Campaigns now record widget impressions and submission events.
• Each campaign has its own analytics with daily totals for impressions, submissions and verification outcomes.

How to use it

1. Go to Campaigns and click a campaign.
2. Open the Overview tab.
3. Pick a Channel and a Date range at the top right.
4. Read the totals, Trend, Funnel and By platform.

Today the Overview also covers the hosted webpage, and you can filter it by channel.

What changed

• Next and previous controls let you move between submissions without going back to the list.
• Keyboard keys do the same, so you can work through a queue without the mouse.

How to use it

1. Open Inbox and click a submission, or move to it with the arrow keys and press ↵.
2. Use the arrows at the top of the drawer, or ← and →, to go to the previous or next submission.
3. Press ? to see every shortcut.

Today this lives in Inbox.

What changed

• Eight free tools, no signup needed: a G2 review goal calculator, a review velocity calculator, an NPS-to-review calculator, a referral program ROI calculator, a G2 badge eligibility checker, a review platform selector, a review collection health check and a customer advocacy maturity quiz.
• A separate ROI calculator estimates what an advocacy program could return.

Browse the free tools

What changed

• Send alerts about submissions and rewards to Slack and other tools, and test a connection before saving it.
• Each integration keeps a delivery log of what was sent and whether it arrived.
• Team emails alert your teammates when a submission is received, approved, or rejected, or a reward is sent.
• You can edit the emails customers get about their submissions and rewards.

How to use it

1. Open Settings and find the Notifications group.
2. Use Integrations to connect a tool, Team emails to add recipients, and End-user notifications to edit customer emails.
3. Open an integration to read its Delivery log.

What changed

• Campaigns and submissions belong to a workspace, so each brand or team keeps its own.
• Invite teammates by email and give each one a role.
• Teammates sign in with a link sent to their email.

How to use it

1. To add a workspace, click the workspace name at the top of the sidebar, then Create workspace.
2. To invite someone, open Settings › Members and click Invite member.
3. Enter their email, pick Admin or Member, and click Send invite.

What changed

• A campaign can ask customers to write a social post about you.
• It can also ask them to act on your content, such as liking, commenting, or resharing a post.
• Each post and engagement has its own instructions, proof requirements, and reward.
• Customers send proof for each action, such as the link to their post.

How to use it

1. In the campaign builder, on the Asks tab, tick a platform in the Social group.
2. Click Add a post or Add an engagement.
3. For a post, fill in the Title, Handle to mention, Description, and Hashtags. For an engagement, pick the Required actions and paste the Post URL.
4. Pick a reward, then click Done.

What changed

• Each submission now saves a copy of its reward's type, amount, name, and description at the time it was created.
• Changing a campaign's reward later no longer changes what earlier submissions show.

How to use it

1. Open a submission in Inbox and check Reward, Reward status, and Reward sent in its details.
2. Open a reward in Rewards > Catalog to see its Value history.

Today this lives in Inbox and Rewards.

What changed

• HighAdvocacy left early access. The Get Early Access buttons on the website became Sign Up Free.
• You can create an account and set up a workspace without booking a demo first.

Sign up and set up your workspace

What changed

• HighAdvocacy launched with campaigns that ask customers for reviews and other proof.
• Customers submit through a widget in your product, and every submission lands in one list for your team to approve or reject.
• The new website explains the product and its use cases, with a blog for advocacy playbooks.

See what HighAdvocacy does

What changed

• Create campaigns that ask customers for proof, and collect their submissions through the widget.
• Submission and reward events go to your own server as webhooks, signed with a secret you can rotate.
• Rejecting a submission sends a webhook with the rejection reason.

How to use it

1. Go to Campaigns and click New campaign.
2. Work through Asks, Rewards and Design, then click Go live.
3. To get events on your server, add Your own server in Settings → Integrations.
4. Copy the signing secret from Settings → Security to check each request.

Today webhooks live in Settings → Integrations as Your own server.