For Customer Marketing

Run your customer advocacy program in one place.

Ask customers for reviews, posts and videos, check what they submit, send thank-yous and share approved proof, without chasing anyone by hand.

The whole job lands on you.

Every team asks you for proof.

In customer marketing, every team comes to you. Sales wants references, product marketing wants quotes, demand gen wants reviews on the pricing page. You're the one who has to find them.

You're judged on volume.

Reviews, case studies and references are the numbers that show the program is working. If you're starting out, see how to build a customer advocacy program.

You can't keep asking the same people.

A handful of happy customers answer every request. Ask them too often and they stop saying yes.

The program runs on your inbox and a spreadsheet.

GmailRe: Re: Re:

Following up again. Would you have five minutes for a G2 review?

ExcelAdvocates.xlsx

Last updated in March. Who did we ask this quarter?

Sticky noteTo do

Did the gift card for Lena go out?

The asks live in your inbox.

Every request is an email, a reminder, a follow-up and a gift card to send.

The history is in a spreadsheet.

Who you asked, who said yes and who got a thank-you sits in a sheet that's already out of date.

The proof is scattered.

Reviews are on G2, quotes are in decks and videos are in a drive. Finding one takes longer than it should.

What runs your advocacy program.

Campaigns that keep running.
Ask for reviews, social posts and video testimonials at moments customers are happy, like a milestone or a renewal. See the Review & Reward Loop, Social Buzz and Video Testimonials.
Submissions get checked for you.
AI verification checks each submission against the live review or post. Clear passes are verified, so thank-yous go out on time. Anything unclear comes to you with a one-line reason.
One view of every advocate.
See who has given proof, who has been thanked and which accounts you haven't heard from in Advocate & Company Mapping.
A library the other teams use.
Approved proof lands in the Proof Library with its context, so sales and marketing find it without asking you.

Tom W.$25 gift card

Lena M.$25 gift card

Every customer gets the same offer.

Everyone eligible is offered the same thank-you. The reward is for their time, not their rating. What customers write stays as they wrote it.

Numbers you can report.

See how many customers saw each campaign's ask and, for each platform, how many submitted and how many were verified. The Companies view shows how many accounts have given verified proof.

Questions about running an advocacy program.

What can I ask customers for?

Reviews, social posts and video testimonials, at moments customers are happy, like a milestone or a renewal.

Does the reward depend on the rating?

No. Everyone eligible is offered the same thank-you. The reward is for their time, not their rating, and what customers write stays as they wrote it.

Do I have to check every submission myself?

No. AI verification checks each submission against the live review or post. Clear passes are verified, and anything unclear comes to you with a one-line reason.

What can I report on?

How many customers saw each campaign's ask and, for each platform, how many submitted and how many were verified. The Companies view shows how many accounts have given verified proof.