Enrich advocate and company profiles automatically.
Find proof from customers who match your prospect's role, company size or region.
Priya N.
priya@northgatepay.com
- Job title
- Company
- Size
- Location
Priya N.
priya@northgatepay.com
Head of CS · Customer Success
Northgate Pay
northgatepay.com
- Industry
- Fintech
- Size
- 201–500 employees
- HQ
- Amsterdam, NL
- Based in
- Berlin, Germany
Buyers want proof from someone like them.
Region usually comes first.
When a buyer asks for a reference, they usually want one from their region, then their industry, then a company their size.
Role matters too.
A finance leader listens to another finance leader. A quote from someone in the same seat answers the questions that buyer actually has.
Regulated buyers look for peers.
Buyers in finance or in regions with strict data rules want to see that similar companies near them already use you before they can move.
Your advocate records are thin.
ExcelAdvocates.csvtom@halberd.com — that's all we have
Look up Lena's title on LinkedIn before the call
Slack#salesAnyone remember a fintech customer around Northgate's size?
You have an email and not much else.
Most advocate records start with a name and an email. There's no job title, no company size and no location to search by.
Filling it in is nobody's job.
Looking up each advocate on LinkedIn and typing in their title and company details takes hours, so it doesn't happen.
So matching happens from memory.
When a rep asks for a reference at a similar company, someone tries to remember who fits. It's slow, and it misses people.
How enrichment works.
There's nothing to set up and nothing to look up. When a new advocate or company is added, HighAdvocacy fills in the profile in the background.
- Step 1
It only fills in what it's sure of.
If a search turns up more than one possible person, nothing is written. A thin profile does less harm than the wrong person's title on your reference.
- Step 2
You can still edit.
Change any field yourself, and your change stays.
Priya N.
priya@northgatepay.com
- Job title
- Head of CSVP, Customer Success
- Department
- Customer Success
- Location
- Berlin, Germany
- Industry
- Fintech
- Size
- 201–500 employees
- HQ
- Amsterdam, NL
J. Smith · jsmith@verado.com
What gets added.
To each advocate.
Job title, department, seniority, city, state and country, a photo and a LinkedIn profile, when HighAdvocacy can find them.
To each company.
Industry, company size, headquarters location, LinkedIn page and logo, from the company's domain.
Matching a prospect, step by step.
Start with the region.
Search companies by location to find customers near your prospect.
Narrow by industry.
Filter those companies by industry to keep the ones in your prospect's space.
Then by size.
Filter by company size, open the closest match, and see its advocates and every piece of proof they've given.
Where enriched profiles show up.
People and companies.
Enrichment fills in the profiles you see in Advocate & Company Mapping.
Proof.
The matched advocate's reviews, posts and videos are in the Proof Library.
Your website.
Photos and company logos can appear with proof on your Wall of Love and in widgets.