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Video Testimonials

Collect video testimonials from customers.

Give buyers a real customer to see and hear, recorded in their browser.

app.highadvocacy.com/record/halberd
REC 0:41
Question 2 of 3

What changed for your team?

Tom BridgerFounder, Halberd Retake

Video answers what a written review can't.

Buyers look for someone like them.

Buyers want a customer in their situation who took the same risk and was happy with it, so they can picture it working for them. A face, a name and a company make that easy.

It's hard to fake.

Anyone can write a glowing quote. A real customer on camera, explaining it in their own words, is something buyers believe.

Bigger deals need more than a quote.

A quote is enough for a self-serve signup. A buyer signing a large contract wants to hear a customer explain it themselves. See video testimonial examples from SaaS teams.

Customer videos are hard to get.

Google CalendarCase study call

Rescheduled twice. Still hasn't recorded.

Google DriveCustomer videos

Stored in: founder's Google Drive

Slack#customer-marketing

Does anyone know if sales ever got that Northgate video?

Each one is a project.

Scheduling a call, recording it, editing it and getting it approved takes weeks. So only your biggest accounts ever get one.

Customers say yes, then never find the time.

A customer who agreed on a call still has to fit a recording into their week. Most don't, and nobody follows up.

The ones you have sit in a folder.

Finished videos live in a drive or a meeting recording, and sales doesn't know they exist.

Inside HighAdvocacy

How video testimonial recording works.

The ask stays live where customers have good moments, and customers record when it suits them.

  1. ha.co/r/verado
    Thanks for using Verado.

    Tell other teams what it's been like. Two minutes, in your words.

    1ChoosePick where to post
    2WriteIn your own words
    3ClaimReward on approval

    Record a video

    Max three minutes, from your phone.

    14 days free

    Write a testimonial

    A quote we can use on the site.

    1,000 credits

    Post on LinkedIn

    Share it with your own network.

    1,000 credits

    Post on X

    A short thread or a single post.

    1,000 credits

    Share your story

    A longer write-up, built with you.

    2,000 credits

    Review on G2

    A few sentences on what changed.

    1,000 credits

    Review on Capterra

    Rate the parts that mattered.

    1,000 credits

    Review on Product Hunt

    Back it on your maker profile.

    500 credits

    Review on Trustpilot

    Trustpilot doesn't allow rewards.

    Good karma

    Review on Google

    Google doesn't allow rewards.

    Good karma
    Step 1

    Send the ask after a milestone.

    Put the ask inside your product, or share a hosted link in a CSM's follow-up email.

  2. app.highadvocacy.com/record/halberd
    Recording

    What does a normal week with Verado look like?

    Step 2

    Let them record in their browser.

    Customers record on their own camera, with no app to install and no call to schedule, then watch it back and retake it until they're happy.

  3. Submissions · Video
    Example

    Maya K.

    Ops Manager, Verado

    Pending

    Daniel R.

    VP Sales, Halberd

    Pending
    Step 3

    Approve and thank them.

    Watch each video and approve the ones you want to use. Offer a thank-you for their time, such as product credits or a gift card.

What your customer sees.

They give a star rating, their name and email, then see your question with a few prompts underneath. They allow the camera and microphone, record, and watch it back before sending. If you've set up a written testimonial too, anyone who can't record on that device can write one instead.

Your rating

Lena M.
lena@marlowcredit.com

What changed for your team?

  • Try answering: what were you doing before?

Questions that get good answers.

For more prompts, see our list of testimonial questions.

Start with the problem.

Ask what they were trying before they found you, and what wasn't working.

Ask how they use it.

Ask what a normal week with your product looks like for their team.

Ask what changed.

Ask what their team can do now that it couldn't before.

A thank-you for their time.

Every eligible customer gets the same offer. The thank-you covers the time it takes to record, and nobody scripts their answer.

Maya K.0:42 video $25 gift card
Daniel R.2:15 video $25 gift card

Put the video where buyers decide.

When a prospect asks.

Every approved video lands in your Proof Library. When a prospect asks who else uses you, a rep can find it and share it in the follow-up.

On your customer page.

Show it on your Wall of Love or in a widget.

In your campaigns.

Download it for launch posts, emails and presentations.

Collect video testimonials from your customers.