Review & Reward Loop

Collect more customer reviews on G2 and Capterra.

Get recent reviews on the sites buyers check before they sign up, buy or book a sales call.

Inbox

Verado Customer Success

to Priya N.

now

Would you review Verado on G2?

You just finished onboarding. Share how it went, and we'll send a $25 gift card for your time, whatever you rate us.

Write my review

g2.com/products/verado/write-review

Review Verado Ready to submit

Priya N.

Head of CS, Northgate Pay

What do you like best? AI draft, edited

Submit review

Review verified on G2

$25 gift card sent to Priya N.

Reward sentRewards · Activity

Review sites are part of your sales process now.

It's where they find you.

In a crowded category, buyers build their shortlist on G2, Capterra and Trustpilot, or ask an AI tool that reads those same sites. If your page is thin, you're not on the list.

They read the bad reviews first.

Buyers check whether the complaints touch what matters to them. A few one-star reviews about the thing they care about can outweigh forty good ones, unless recent reviews from customers like them answer it.

Recent reviews show the product is in use.

How many reviews you have, and how recent they are, tells a buyer whether people are using the product today. To set a target, try the G2 Review Goal Calculator.

Everyone agrees reviews matter. Nobody has time to ask.

Slack#cs-wins

Northgate just told me onboarding was the best they have had. Did anyone ask them for a G2 review?

ExcelReview push.xlsx

Last review added: 4 months ago

Sticky noteTo do

Send Priya the gift card we promised

It depends on someone remembering.

Customers have good moments every week. They hit a milestone, thank a CSM after a call, or close a support ticket happy. A review only gets asked for if someone happens to think of it, and it isn't anyone's job.

It comes in bursts.

A push before the quarter ends, a few new reviews, then nothing for months. Buyers notice the gap, and so do the review sites.

The follow-up falls through.

Someone has to check the review went live, then send the gift card that was promised. Both are easy to forget, and a customer who never got their thank-you won't help next time.

Inside HighAdvocacy

How the loop runs.

Set it up once and it keeps running. The ask stays live where customers have good moments, every submission gets checked, and thank-yous go out without anyone chasing them.

Step 1
Ask after a good moment.
Put the ask inside your product where customers land after a milestone, or share a hosted link in a CSM's follow-up email. Customers pick one of the review sites you chose and see what you're offering for their time.
ha.co/r/verado
Thanks for using Verado.
Tell other teams what it's been like. Two minutes, in your words.
1ChoosePick where to post
2WriteIn your own words
3ClaimReward on approval
Record a video
Max three minutes, from your phone.
14 days free
Write a testimonial
A quote we can use on the site.
1,000 credits
Post on LinkedIn
Share it with your own network.
1,000 credits
Post on X
A short thread or a single post.
1,000 credits
Share your story
A longer write-up, built with you.
2,000 credits
Review on G2
A few sentences on what changed.
1,000 credits
Review on Capterra
Rate the parts that mattered.
1,000 credits
Review on Product Hunt
Back it on your maker profile.
500 credits
Review on Trustpilot
Trustpilot doesn't allow rewards.
Good karma
Review on Google
Google doesn't allow rewards.
Good karma
Step 2
Make it easy to finish.
Most customers freeze at an empty review box. Optional AI Assist gives them a starting draft shaped to that site's questions, built from what they choose to highlight. They can edit it, rewrite it or ignore it. What they post is theirs.
app.verado.com/reviews
ChooseWriteClaim
Review on G2
What do you want to highlight?
Fast onboardingSupport teamSaves timeEasy for repsClear reportingFair pricing
What do you like best? AI draft
Edit it, rewrite it or ignore it.Copy and post on G2
Step 3
Check it was posted.
Customers come back with a link or a screenshot. Genuine submissions are verified and rewarded without your team opening every link, and anything doubtful is flagged with a reason. See AI verification. Turn it off and you approve each one yourself.
Submissions
EXAMPLE SUBMISSION
G2 REVIEW / EXAMPLE
Review submission
Customer and company context attached
SCREENSHOT + LINK
Submitted review content appears here with its source link and screenshot for your team to check.
Source link attached
LINK IS LIVE
AUTHOR MATCHES
DATE IS RECENT
DECISION
Your team makes the call. The reward remains held until approval.
ApprovedPENDING
Reward sentPENDING
Added to libraryPENDING
Reward held until this decision
Step 4
Say thank you.
Offer product credits, which cost you nothing extra, or a gift card or a reward of your own. Send it through a webhook or have your team handle it.
Rewards · Activity
Example
Priya N.
G2 review
100 creditsQueued
Tom W.
Capterra review
$25 gift cardQueued
Lena M.
Trustpilot review
100 creditsQueued
Arjun S.
G2 review
$25 gift cardQueued

Ask for reviews on the sites your buyers see.

Pick the sites that matter in your category. G2, Capterra, TrustRadius, Gartner Peer Insights, Clutch, Trustpilot, Google, GetApp, Software Advice, Product Hunt, AppSumo, Shopify App Store and Chrome Web Store are supported, and you can set a different reward for each one. Reviews already on those sites can be imported too.

G2$25

Capterra$25

TrustRadius$20

Gartner Peer Insights$40

ClutchOff

Trustpilot100 credits

Google100 credits

GetAppOff

Software AdviceOff

Product Hunt50 credits

Tom W.

“Does what it says. Reporting could go deeper.”

$25 gift card

Lena M.

“The first tool our reps actually use.”

$25 gift card

Rewarded for their time, never for the rating.

Every eligible customer gets the same offer. A three-star review earns the same thank-you as a five-star one, and nobody edits what a customer wrote. That's the line review sites draw for incentivized reviews, and it keeps your page credible to the buyers reading it.

One review, used three times.

In AI answers.

Buyers now ask AI tools which product to pick, and those answers cite review sites. A G2 page with steady, recent reviews gives them more to quote when your category comes up.

In sales conversations.

Every approved review lands in your Proof Library with its original link. When a prospect wants a customer like them, a rep finds one by company in Advocate & Company Mapping and sends a review the prospect can check.

Beside your pricing.

Put it in a widget beside your pricing or signup form, where buyers make the decision.