See which customers and companies advocate for you.
Know your top advocates and accounts before you plan the next ask.
See advocacy by person and by company.
Buyers ask about companies.
Prospects want to hear from companies like theirs. Knowing which accounts have given you proof tells you which logos you can point to.
Some customers always say yes.
Some customers answer every ask, and others have never been asked. Knowing which is which tells you who to invite first, and who you've asked enough.
One account has many people.
The person who wrote your G2 review may not be the one who'd take a reference call. Seeing everyone linked to an account shows who else you could ask.
Advocate history lives in too many places.
Slack#customer-successDid Priya post on LinkedIn too, or just G2? Can't tell from here.
ExcelAdvocates.xlsxLast updated: 3 months ago
Ask Tom for a review — check with CS first, might have already asked
It's split by campaign.
Who reviewed you on G2, who posted on LinkedIn and who recorded a video sit in separate campaign lists. Nobody sees one person's full history.
The spreadsheet goes stale.
Some teams track advocates in a sheet. It's out of date a week after someone builds it.
The same people get asked twice.
Without a shared view, two teams ask the same happy customer in the same month, and quieter customers never hear from you at all.
How mapping works.
You don't add anyone by hand. Each time a customer opens a campaign or submits proof, HighAdvocacy records the person by email and links them to their company by domain.
- Step 1
People and companies are added for you.
Two people with acme.com emails map to one Acme. Personal email addresses stay unlinked, so nobody lands at the wrong company.
People · CompaniesAuto-resolvedPriya N.Northgate PayTom W.
Lena M.
- Step 2
Save the views you use.
Filter by stage, relationship, tags or company, then save the view. Share the link and a teammate sees the same list.
People · Saved viewsFiltersAllAdvocates
What you see on a person and a company.
A person.
Their verified proof, the rewards they've received and the channels they've posted on, with a timeline of everything they've done.
A company.
Its people, its advocates and every piece of proof anyone there has given you, with counts at the top.
Decide who to ask next.
Your top advocates.
The Advocates view shows everyone who has given verified proof. Sort by proof given to see who has done the most.
Accounts you haven't heard from.
Compare companies by advocates and proof given. Accounts with many people but little proof are the ones to ask next.
Case study candidates.
Accounts with several advocates and plenty of proof are the natural place to ask for a case study.
When sales asks for a customer reference.
A rep needs a customer at a company like their prospect. Open a matching account, see who there has given proof, and send the rep the review or video, instead of asking around for three days.
Slack · #sales-help
Leo F.
Anyone know a fintech customer in Europe? Prospect wants to talk to one.
Send review“Onboarding new customers takes days now, not weeks.”
Linked to proof, profiles and campaigns.
To the proof.
Every piece of proof in the Proof Library links back to the person who gave it.
To richer profiles.
Advocate & Company Enrichment adds role, industry, size and location, so you can find the advocate who matches a prospect.
To your next campaign.
Invite the right people to a review campaign, a social campaign or a video testimonial.