Customer references and reviews for sales teams.
Give reps approved customer reviews and videos to send in a deal, and keep recent reviews where buyers check.
- Today
Priya N.Ops lead, Marlow Credit
“Setup took an afternoon, not a sprint.”
- 3 days ago
Ana P.Finance lead, Halberd
“The first tool our whole team kept open.”
- 6 days ago
Leo F.CS manager, Northgate Pay
“Support actually answers the same day.”
- 1 week ago
Arjun S.VP Sales, Halberd
“Reporting finally matches what sales sees.”
G2 review campaign
- Arjun S.Engaged
- Priya N.Submitted · G2
- Ana P.Rewarded
Buyers check before they call.
They read your reviews first.
Buyers often read your reviews before the first call. A thin or stale page loses some of them before your team speaks to them.
Bad reviews lose deals quietly.
A few complaints about the thing a buyer cares about can send them to a competitor, and you never see the deal.
They ask for someone like them.
Buyers want to hear from a customer like them: same region first, then industry, then company size. The closer the match, the sooner they trust you.
References take days. Deals don't wait.
Slack#dealsNeed a reference for Northgate by Friday. Anyone?
GmailRe: Reference callPriya is out this month. Can we use someone else?
Who owns reviews this quarter?
Reps scramble.
A buyer asks for a reference, and the rep spends the next few days asking around.
The same customers get every call.
Your two best references hear from sales every month, until they start saying no.
Nobody owns it.
Collecting proof isn't on anyone's quota, so it happens when someone has time.
What your sales team gets.
Fresh reviews where buyers check.
Customers are asked for a review at moments they're happy, like a milestone or a renewal, so your G2 and Capterra pages stay recent. See the Review & Reward Loop, or our guide on how to get more G2 reviews.
More customers to ask.
See which customers have given proof and which haven't given any yet, so references don't always come from the same two. See Advocate & Company Mapping. To compare dedicated tools, see our roundup of customer reference software.
Proof reps can send.
Every approved review and video lands in the Proof Library with the customer's name and company. Reps find it there and copy the link into a follow-up.
See which industries you have references in.
Filter your customer companies by industry and size. You see where you have verified proof and where you have none, before a deal needs it.
| Company | Size | Advocates | Verified proof |
|---|---|---|---|
| Northgate PayFintech | 201–1,000 | 4 | 7 |
| Marlow CreditLending | 51–200 | 2 | 3 |
| HalberdFintech | 1,000+ | 1 | 1 |
| VeradoLending | 1–50 | 0 | None yet |