ROI CALCULATOR

What Is Customer Advocacy Worth To You?

Enter the work your team already does. The calculator turns that effort into a view of the revenue impact your advocacy motion could create.

Discover how much untapped value your customers could generate through reviews, social posts, and testimonials.

How do customers buy from you?

This determines how advocacy impacts your revenue

3 Advocacy Channels

How Customer Advocacy Drives Revenue

Each channel creates value differently based on your business model.

Review Platforms

G2, Capterra, TrustRadius reviews that drive SEO traffic, build trust, and influence buying decisions.

PLG: Drives organic signups
Sales: Shortens sales cycles
Enterprise: Wins RFP shortlists

Social Media

LinkedIn, X, and other platforms where customers share their experience with their network.

PLG: Brand awareness
Sales: Sales enablement
Enterprise: Executive influence

Testimonials

Video and text testimonials, case studies, and reference calls that close deals.

PLG: Conversion lift
Sales: Objection handling
Enterprise: RFP wins
FAQ

Customer Advocacy ROI FAQ

Common questions about calculating your advocacy opportunity.

Turn happy customers into public proof.

Run review, social, and testimonial campaigns from one place. Every submission lands in one approval queue, and everything you approve stays reusable in a single library.

Sign up free

NO DECK. WE'LL OPEN THE PRODUCT.