Blog Author
Co-founder
Piyush Patel is Co-founder of HighAdvocacy and SalesHandy, with 10+ years of experience building and scaling B2B SaaS companies. He writes about referral strategy, review automation, customer-led growth, and the frameworks that help SaaS teams turn customer trust into measurable pipeline.
Boast alternatives for video testimonials: 10 tools compared on pricing, branding, and whether they cover G2 reviews and social proof too.
Piyush Patel
Co-founder
How to collect testimonials from B2B SaaS customers: the 5 best moments to ask, copy-paste scripts, consent rules, and the tools that scale it.
Piyush Patel
Co-founder
Everything B2B SaaS teams need to know about referral programs: how they work, why they outperform paid channels, and the exact framework to launch one that drives real pipeline.
Piyush Patel
Co-founder
I tested 10 Trustmary alternatives for B2B SaaS teams - honest rankings, what each one is best for, and where they fall short.
Piyush Patel
Co-founder
Learn how to measure customer satisfaction with proven metrics like NPS, CSAT, and CES. Includes formulas, benchmarks, and actionable tips for B2B SaaS teams.
Piyush Patel
Co-founder
Learn how to improve customer retention with 10 actionable strategies. Reduce churn, increase lifetime value, and build loyalty in your B2B SaaS business.
Piyush Patel
Co-founder
Step-by-step guide to building a customer advocacy program from scratch. Includes templates, triggers, reward structures, and a 90-day rollout plan for B2B SaaS teams.
Piyush Patel
Co-founder
Customer advocacy KPIs with target ranges and B2B SaaS benchmarks for early, growth, and mature programs. Set goals, not just track metrics.
Piyush Patel
Co-founder
Step-by-step guide to increasing your Trustpilot TrustScore , from setting up your profile to automating review invitations and responding to negative reviews.
Piyush Patel
Co-founder
A practical guide to collecting powerful customer testimonials , who to ask, when to ask, what questions to use, and where to display them on your site.
Piyush Patel
Co-founder
Copy-paste review request email templates for G2, Capterra, and Google. Includes timing tips, subject lines, and follow-up sequences that get 3x more responses.
Piyush Patel
Co-founder
Steal these B2B referral program structures from companies like Dropbox, HubSpot, and Notion. Includes templates, incentive structures, and results.
Piyush Patel
Co-founder
Learn the step-by-step process to create a B2B referral program that drives qualified leads. Includes incentive structures, tracking tips, and real examples.
Piyush Patel
Co-founder
Are your G2 review incentives FTC-compliant? Disclosure templates, platform-by-platform rules, and the $50K-per-violation mistakes to avoid.
Piyush Patel
Co-founder
Customer advocacy ROI calculation: the formula, the CRM inputs you need, a worked example, and a template to defend program budget to leadership.
Piyush Patel
Co-founder
Stop spreading reviews across every platform. See the data on which drives pipeline at each funnel stage, and the exact sequence to use all three.
Piyush Patel
Co-founder