31 B2B SaaS Testimonial Examples to Copy

Your homepage needs a testimonial beside the signup button. Your quote doc has plenty of praise. You need a line that answers the buyer's last question.

We looked at 31 well-known B2B software companies to find testimonial examples you can learn from. Each one below has the customer's words, a source and notes on where the quote fits.

Start with the worry your buyer has. These placements are suggestions based on the quote's content; we haven't tested their effect on sales.

Borrow the question and layout. Use your own customer's words and get their approval before publishing.

This list is about B2B SaaS websites and sales decks. For celebrity ads and ad creative, see our guide to testimonial advertising examples.

What a strong testimonial shows

We didn't test which quotes lead to more sales. So "strong" here means the quote gives the next buyer enough detail to say, "That's someone like me."

Four things do that job:

How we did this

We build HighAdvocacy, a tool that collects testimonials and reviews, so this list matters to us too. We wanted to know what the best testimonials have in common.

On 24 September 2026, we opened the websites of 31 well-known B2B software companies. We went to each one's homepage, customer page or case studies. We picked one testimonial from each. Then we asked six simple questions about it:

1. Does it show the person's full name?
2. Does it show their job title?
3. Does it name their company?
4. Is there a photo or logo right next to the quote?
5. Does it share a real result, like a number or a clear change in their work?
6. Does it answer a worry a buyer might have, like cost, setup, switching or scale?

We copied each quote word for word, up to 40 words. We picked strong examples on purpose, so this is not an average of all SaaS sites. We also didn't check if each customer's result is true. On 25 September 2026, we went back and took screenshots of seven of them.

What surprised us: Almost every quote named the customer. All 31 named the company. Thirty showed a full name and 30 showed a job title. Results were common too: 27 of 31 shared a number or a clear change.

The weak spot was faces. Only 18 of 31 had a photo or logo right next to the quote. That's also the easiest gap to fix.

Testimonial examples with a clear result

Start here if your quotes say "great" but never say what changed. Each of these has a number or a before and after.

1. Slack: say what it beats

"For B2B software, delivering the customer support experience in Slack is 10x better than anything else we could do."

Stefan Bader, Founder at Cello. Source: Slack's Cello story.

Look at the layout. The quote is big and in italics. The name sits in bold below, then the title and company on one short line. There's nothing else to read, so your eye lands on "10x better."

Copy the words too: "For [buyer], doing [job] with [product] is [result] better than [old way]."

2. Webflow: pair speed with "and it still works"

"Webflow Apps have supercharged our workflows and opened the door to awesome capabilities… I can build web pages 3x faster while integrating seamlessly with Hubspot and other business critical tools."

Josh Jacobs, Senior Designer at Jasper. Source: Webflow's Jasper story.

"3x faster" is tied to one task: building pages. The HubSpot part answers the fear that speed will break the tools a team already uses.

3. Typeform: give the result a count and a clock

"We started using Typeform to capture user testimonials and exponentially increased our responses with over 180 in just three months."

Andy Mowat of Gated. Source: Typeform's Gated story.

What they used it for, how many responses, and how fast. That makes it ready for a sales slide.

The page calls Mowat the CEO further down, but not beside the quote. Put the title there too.

4. Calendly: show what the saved time bought

"Calendly now saves me between 30 and 60 minutes every day. That's time I've reinvested in growing my business, supporting my team, and helping my clients succeed."

Mel Larsen, Business Growth Coach & Consultant at Dream Project Coach. Source: Calendly's customer story.

"30 to 60 minutes" feels honest. The next sentence says what she did with that time. When a customer says "it saves time," ask them: "What did you do with it?"

5. ClickUp: show how big, and who felt it

"30 Super Agents deployed across multiple teams. ClickUp serves as the single source of truth for 8 departments: marketing, IT, legal, finance, and more."

Mariah Wilcox, Chief of Staff to the CBO & CMO at Seismic. Source: ClickUp's customer page.

Thirty agents and eight teams make "used across the company" feel real. Listing the teams helps a buyer spot their own.

6. Salesloft: keep it sharp, then say what you mean

"Salesloft came along with Revenue Cadences and it just 10x'ed our delivery."

Alex Ayers, Sales Director at Gamma. Source: Salesloft's Gamma case study.

The feature and the result fit in one short line. But "delivery" is vague. Add the number it's measured in, right next to the quote.

7. Chili Piper: name the step in the funnel

"Within just a month of using Chili Piper, our total number of inbound opportunities increased by 68%."

Grace Hayes, Senior Demand Gen Specialist at Allbound. Source: Chili Piper's Allbound story.

A month, a percent and one clear stage: inbound deals. That's more useful than "more revenue."

The layout is a pull quote inside a longer story. The orange bar makes it stand out. But the block shows only her name, and her title lives elsewhere in the story. If a quote might end up in a deck on its own, put the title and company in the block too.

8. lemlist: show where you started and where you are now

"Early 2025, we had about 5 percent outbound. A few months later with lemlist, we were already between 25 and 30 percent."

Jonathan Chemouny, Head of Sales Development at ElevenLabs. Source: lemlist's ElevenLabs story.

Start, end and how long it took. Use this shape when you want to show how much of a pipeline a channel now brings in.

9. Mixpanel: show what the old way missed

"We speak with our users often for feedback, but without Mixpanel, we would not have discovered this content finding which was glaringly obvious when we looked at the report. As a result, we were able to double our retention rate."

Antoine Creuzet, Co-founder at May. Source: Mixpanel's May story.

They were already talking to users. The data found what those talks missed, and retention doubled.

10. Amplitude: save money and grow at once

"As a result, we've been able to reduce our acquisition costs by 30% while also increasing first-time orders by 10%. We could not have achieved those results without Amplitude Recommend."

Guillermo Plaza Roche, Co-Founder & Product Lead at Rappi. Source: Amplitude's Rappi story.

Costs went down and orders went up. That tells a buyer they don't have to trade growth for savings.

11. Datadog: turn the number into time back

"We reduced our customer-impacting incident volume by 86% year-over-year. That result gave our engineering team the room to do what they do best—build and innovate."

Jason Taylor, Head of Cybersecurity at Arc XP. Source: Datadog's Arc XP case study.

The first line is the number. The second line says what the team got back: time to build.

12. Miro: compare with how long it used to take

"With Miro, we went from project brief to in-market launch in 10 months. That usually takes 3 years at PepsiCo."

Caroline de Diego, Senior Manager, Global Design & Marketing Innovation at PepsiCo. Source: Miro's customer insights page.

This is the card to copy for a homepage. The quote sits at the top left. Her name is in bold below, then her full title. The PepsiCo logo sits beside her name. A large photo fills the right side.

In one glance, a buyer knows who said it, where she works and what changed. And "3 years at PepsiCo" is the company's own normal, which beats any industry average. Ask your customer: "How long did this take before?"

Adapt this group: Start with Miro's before-and-after shape. Ask your customer what the same task took before, what it takes now and which period they measured. Keep the task, time frame and their role beside the quote. Place it next to the matching product claim; a launch-time result doesn't support a claim about every workflow.

To collect a result quote of your own, use the customer testimonial collection guide to choose the moment, ask for specifics and record publication approval. The testimonial questions guide helps with follow-up questions. You can start a HighAdvocacy campaign to collect the response.

Testimonials that answer a buyer's worry

Every buyer has a "yes, but…" in their head. These quotes answer one.

13. Notion: answer "will AI replace us?"

"The agents don't replace us, they scale our standards. We set the bar and they help us hold it for everyone, every time."

James Lawley, Director of IT at Remote. Source: Notion's Remote story.

The customer takes a scary idea and turns it into a win for quality. Put your buyer's real worry right into the quote.

14. HubSpot: show it still feels human

"With HubSpot, we built a marketing engine that works for real people. It's not just about performance metrics. It's about helping our franchisees become stronger partners to their members. That's how we win."

Danielle Pakradooni, Vice President, Signature and Brand Marketing at Crunch Fitness. Source: HubSpot's Crunch Fitness case study.

Big companies fear that central tools make marketing cold. This quote says local gyms got closer to their members.

15. monday.com: prove it can handle a big day

"We simply couldn't deliver an event of this scale without monday.com. It's how we stay on track — every project, every partner, every day."

Emma Hopkins, Director of Precinct Operations & Logistics at Tennis Australia. Source: monday.com's Tennis Australia story.

The Australian Open sets the stakes. The three "every"s show how much of the work runs on the tool.

16. Pipedrive: let an expert do the comparing

"Of all Pipedrive's customers, there's no one who has tried more SaaS or CRMs than I have."

Stefan Blendulf, Owner and Founder at Sellto. Source: Pipedrive's Sellto case study.

He's saying, "I've tried them all." That builds trust. Add one real result next to it, and it would do even more.

17. Figma: show it paid for itself

"A year's subscription to Figma has paid for itself ten-fold following just one FCA audit alone."

Andrew Larking, Lead UX & UI Designer at Vanquis Bank. Source: Figma's Vanquis story.

One costly event paid for a full year, ten times over. Find the big, painful event your buyers already know, and ask about it.

Adapt this group: Ask what almost stopped the customer from buying, then what they saw after trying it. Keep their original worry and the details that answer it. Figma's audit quote belongs in a discussion with similar stakes; it doesn't promise the same payback to every buyer.

Testimonials about switching tools

Use these on "us vs. them" pages. The best ones name the old tool and say why they left.

18. Intercom: name the old tool and the reason

"We had difficulties with Zendesk not being a plug-and-play solution. Design and engineering resources are needed to get set up. Intercom was easy to configure and implement while offering the ability to provide conversational support."

Brett Rush, Director of Customer Experience at Frame.io. Source: Intercom's Frame.io story.

Here the quote is the design. The type is huge, and the name and title are small below. That works because the words tell the whole switch: the old tool, the pain, and why the new one won.

When you interview a customer who switched, ask one thing first: "Why did you leave?"

19. Close: give a ratio and a dollar figure

"We're saving 5x on our prior spend, plus our system is far less complex now. I ripped out $110,000 plus the cost of an administrator in unnecessary spend."

Eric Keosky-Smith, Chief Growth Officer at Hownd. Source: Close's customer page.

This is a wall: three cards in a row. Each has a round photo on top, the quote in the middle and the name and title at the bottom. Keeping every card the same shape makes them easy to scan.

The Hownd card wins the row. It's the only one with a number in it. "5x" sticks in your head, and "$110,000" makes it real.

20. Apollo: say what "all in one" replaces

"Apollo is two platforms in one...it's saved us clicks, saved us time, and allowed us to create sequences for the first time."

Kaleb Batman, SDR Manager at Customer.io. Source: Apollo's Customer.io story.

He names what went away (clicks, time) and what became possible (sequences). That's more useful than "it does everything."

21. PostHog: show how two features work together

"Feature flags immediately bought a lot of value. What's really elegant is how flags interlink with product analytics too. We can see exactly how users react, when needed!"

Aleksandras Nelkinas, Head of Product Engineering at carVertical. Source: PostHog's carVertical story.

He explains how one feature feeds the other.

22. Vercel: use "we should have done it sooner"

"It's just a pity we didn't go sooner. Next.js and Vercel make our developers happier, make us go to market quicker, and let us move with confidence."

Jonathan Lemon, Software Engineering Manager at Sonos. Source: Vercel's Sonos story.

Often your real rival is "we'll switch next year." A customer who wishes they'd moved sooner answers that.

Adapt this group: Ask a customer who switched what made them leave and what changed after the move. Retain the old workflow and the reason for switching. Use the approved quote on the relevant comparison page; if they haven't named the old vendor, don't add it for them.

Short quotes for homepages

Short lines are easy to read and easy to remember. But most carry no result, so put proof next to them.

23. Gong: a line people repeat

"I said, 'If you bring me on, you have to bring Gong on too.'"

Courtney Tucci, Director of Sales Enablement at Mirakl. Source: Gong's Mirakl story.

It shows she can't work without it. There's no result, though. Use it as a headline or slide break, next to harder numbers.

24. Attio: a big claim that needs backup

"Attio is the best CRM you will ever use, and likely the last CRM you will ever need."

Jamie Marshall, Co-founder and COO at Snackpass. Source: Attio's customer page.

A senior leader said it, and it's short. It's still broad praise. Put a number or a product detail beside it.

25. Clay: walk through the buyer's workflow

"Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands."

Alexander DeMoulin, Director of GTM Ops at Intercom. Source: Clay's Intercom story.

The quote follows the work step by step: who to target, then how to get the data to sales. Ops buyers see their own day in it.

Adapt this group: Read a short quote beside the claim it will support. Gong's quote expresses commitment; Clay's describes a workflow. If yours is broad praise, ask for a concrete example and link the longer story. Don't attach a performance number the customer didn't give you.

Pull quotes from long case studies

A pull quote has to make sense without the rest of the story. These do.

26. Zapier: before and after in one breath

"Before automation, agents had to manually review and close thousands of unnecessary reopened tickets. Now, Zapier and ChatGPT handle it instantly, saving us time and keeping our queue clean."

Allen Lai, Head of Customer Experience at Otter.ai. Source: Zapier's Otter.ai story.

The old task, how much of it there was, and what handles it now. You don't need to read the case study to get it.

27. Airtable: say what the savings paid for

"ORDR has allowed us to eliminate redundant tasks and reallocate resources strategically. The reduction in operating costs has given us the freedom to focus on projects that truly move the needle for our clients."

Adam Peaker, Chief Financial Officer at Thesis. Source: Airtable's Thesis story.

A CFO links lower costs to better client work.

28. Asana: turn free time into sales work

"The free time Asana gives us allows us to do more projects, close more deals, create great marketing events, and create good customer and prospect experiences."

Dalton Gilgor, Account Development Manager at Guru. Source: Asana's Guru case study.

There are no hours in it. But it's clear what the team now does more of.

29. GitLab: one place, faster work

"Having everything — code, issues, CI/CD, and testing — in one place helped us speed up our work by 30% to 40%."

Axel Minck, CEO at Connect-i. Source: GitLab's Connect-i story.

First it lists the jobs that used to live apart. Then it gives the speed gain from bringing them together.

Adapt this group: Read the quote with the rest of the case study hidden. Check that a buyer can still tell what changed and whose work it describes. Keep the name, role, company and source link with an approved excerpt in a deck or email. Include the time frame if the result depends on it.

Review cards and testimonial walls

These are the short cards you see in rows on a customer page. Each card has to stand on its own.

30. Pendo: a good review with no name

"I don't need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed."

Senior Product Manager at ResoluteAI, on Pendo's customer page. No name shown.

This is a review-style card: 4.5 stars at the top, then the quote. The stars say "people rate this well." The quote answers a real worry: waiting on engineers to tag content.

But the card gives a title and a company, not a person. Without a name, it can only carry so much trust. Also look at the doubled quote marks at the start and end. Small slips like that make a card look pasted in. Proofread every card.

31. Loom: build a wall from work that went away

"My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers."

Erica Goodell, Customer Success at Pearson. Source: Loom's customer stories page.

Here the person comes first. A round photo, her name and "Customer Success, Pearson" sit at the top. The quote comes next, in Loom's purple.

Putting the face first makes a short quote feel like a person talking. And the words say what went away: long emails and one-on-one training.

Adapt this group: Build each card so it makes sense on its own. Carry the name, role and company into the design, then keep a link to the source or approved original. For a role-specific page, start with a customer who does that job. Ask for permission to use their photo rather than lifting one from their profile.

The full score table

Each "Yes" is one point. A high score means the quote carries more of its own context. It doesn't mean the page sells more.

"Photo or logo" means one sits right next to the quote, not just somewhere on the page.

When there's no photo, the name and title have to work harder. When a quote moves into a deck or an ad, send the photo or logo, full name, title and company with it.

Copy the testimonial review worksheet

Use the copy button on either block. Paste the blank sheet into a spreadsheet and use tabs as the separator. Each row is one of your own customer quotes. Record a source and check date before scoring it. Use "Unknown" where something needs checking.

Quote or approved excerpt	Source URL or saved original	Checked on	Full name	Job title	Company named	Photo or logo	Real result	Answers a worry	Buyer worry	Placement	Permission record	Limits or missing context	Owner and next step
[Customer's exact words]	[Source]	[YYYY-MM-DD]	[Yes/No/Unknown]	[Yes/No/Unknown]	[Yes/No/Unknown]	[Yes/No/Unknown]	[Yes/No/Unknown]	[Yes/No/Unknown]	[Question it answers]	[Page or slide]	[Approval link and date]	[Time period, scope, gaps]	[Person and follow-up]

The reference sheet below copies all 31 rows from our table, with their source URLs and the original check date. Import it as CSV using commas as the separator. The September observations stay dated September; this article update isn't a new check of all 31 websites.

"Example","Company","Source URL","Checked on","Full name","Job title","Company named","Photo or logo","Real result","Answers a worry","Score","Limits"
"1","Slack","https://slack.com/customer-stories/cello-story","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"2","Webflow","https://webflow.com/customers/jasper","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"3","Typeform","https://www.typeform.com/blog/gated-customer-story","2026-09-24","Yes","No","Yes","No","Yes","Yes","4/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"4","Calendly","https://calendly.com/customers/dream-project-coach","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"5","ClickUp","https://clickup.com/customers","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"6","Salesloft","https://www.salesloft.com/resources/case-studies/gamma","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"7","Chili Piper","https://www.chilipiper.com/customer-story/allbound","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"8","lemlist","https://www.lemlist.com/success-stories/elevenlabs","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"9","Mixpanel","https://mixpanel.com/customers/may-uses-mixpanel-to-drive-product-improvements-and-successful-startup-fundraising/","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"10","Amplitude","https://info.amplitude.com/rs/138-CDN-550/images/CS_Rappi.pdf","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"11","Datadog","https://www.datadoghq.com/case-studies/arcxp-incidentmgmt/","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"12","Miro","https://miro.com/customer-insights/","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"13","Notion","https://www.notion.com/customers/remote","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"14","HubSpot","https://www.hubspot.com/case-studies/crunch-fitness","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"15","monday.com","https://monday.com/w/customer-stories/tennis-australia","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"16","Pipedrive","https://www.pipedrive.com/en/case-studies/sellto-case-study","2026-09-24","Yes","Yes","Yes","Yes","No","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"17","Figma","https://www.figma.com/customers/lifted-from-the-dark-ages-vanquis/","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"18","Intercom","https://www.intercom.com/customers/frame-io","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"19","Close","https://www.close.com/customers","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"20","Apollo","https://www.apollo.io/magazine/customerio-customer-story","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"21","PostHog","https://posthog.com/customers/carvertical","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"22","Vercel","https://vercel.com/customers/how-sonos-amplified-their-devex","2026-09-24","Yes","Yes","Yes","No","No","Yes","4/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"23","Gong","https://www.gong.io/customers/case-studies/mirakl-reduced-ramp-time-boosted-collaboration","2026-09-24","Yes","Yes","Yes","Yes","No","No","4/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"24","Attio","https://attio.com/customers","2026-09-24","Yes","Yes","Yes","Yes","No","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"25","Clay","https://www.clay.com/customers/intercom","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"26","Zapier","https://zapier.com/customer-stories/otter-ai","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"27","Airtable","https://www.airtable.com/customer-stories/thesis","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"28","Asana","https://asana.com/case-study/guru","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"29","GitLab","https://about.gitlab.com/customers/connect-i/","2026-09-24","Yes","Yes","Yes","No","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"30","Pendo","https://www.pendo.io/customers/","2026-09-24","No","Yes","Yes","Yes","Yes","Yes","5/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"
"31","Loom","https://www.loom.com/customers","2026-09-24","Yes","Yes","Yes","Yes","Yes","Yes","6/6","Selected strong examples; visible quote context only; customer outcomes not verified; no conversion test; not permission to reuse"

The six checks help you spot missing context. They don't confirm a customer's result, grant permission or predict which quote sells more. A score also can't tell you whether the customer matches the buyer you're speaking to. Before reusing one of your own quotes, open the source, check the exact wording and confirm approval for its intended use.

A testimonial brief you can copy

This is a template, not a real quote. Fill each bracket with what your customer approved, and keep their final words as they said them.

[Full name], [role] at [company]

"Before [product], we [specific problem or old workflow].
After [time period], we [metric or observable outcome].
The part that changed it was [specific mechanism]."

Place beside: [the claim, objection, or CTA this quote supports]
Permission recorded: [where and when the customer approved publication]

If your interviews keep giving you "it's great," change the questions, not the copy. Our guide to getting customer testimonials covers when to ask, what to ask and how to get approval. For formats beyond quotes, see the types of social proof.

Collect the quote your page is missing

If your sheet has plenty of praise but no answer to a switching or rollout question, ask a customer with that experience. Save their words, name, role, approval and the page where the quote belongs together.

HighAdvocacy collects customer testimonials and reviews, routes submissions for approval and keeps approved material in a library your team can reuse on a testimonial wall or in testimonial widgets. Check pricing for current plans. If you're choosing a collection tool, compare the options in our customer testimonial software guide.

Choose one page you're working on. Write down the buyer's unanswered question, find an approved quote that answers it and fill any missing context with the customer before you publish.

FAQ

What is an example of a good customer testimonial?

Miro's PepsiCo quote is a great one. It says a launch took 10 months instead of the usual three years, and it names the speaker and her title. The result, the old normal and the source fit in two sentences.

What should a testimonial headline say?

Lead with the result, once the customer approves it. "From three years to 10 months," from Miro's PepsiCo example, beats "PepsiCo loves Miro."

Where should website testimonial examples appear?

Put each quote next to the claim it proves. A setup quote goes near setup details. A payback quote goes near pricing. A switching quote goes on your comparison page.

What belongs on a B2B testimonial page?

Quotes from different roles, company sizes, use cases and worries. Keep full names, approval and links to longer stories. The goal is to help a buyer find "someone like me."