Priya runs marketing at a small B2B software company. It's Monday.
An account executive needs a customer video for a deal that closes Friday. The website team wants a Wall of Love. Her boss wants five new G2 reviews this month.
She searches for customer testimonial software. Every tool looks like it does all three. Most do one of them well.
Quick answer:
- For a testimonial wall on your site, fast: try Senja, Testimonial.to, Famewall, Feedspace or Shoutout.
- For a finished customer video: look at Vocal Video or Boast.
- For surveys and outside reviews on your site: Trustmary fits. For a deep sales-evidence program, look at UserEvidence.
- For testimonials, social posts and G2 reviews in one place: HighAdvocacy does all three and starts free.
Compare the ten tools
We checked every price on 25 September 2026, in US dollars. "Annual" means you get that monthly price only if you pay for a year up front. "Not public" means we found no fixed price you can pay without talking to sales.
| Tool | Collects | Shows it as | Asks for new reviews on G2 and similar sites? | Price (25 Sep 2026) | Best for · watch out |
|---|---|---|---|---|---|
| Senja | Text, video | Walls and widgets; imports reviews | Imports G2; no new-review ask listed | Free to 15 testimonials; Starter $29/mo monthly or $24/mo annual ($290/year) | Fast website quotes. Check review-site needs separately. |
| Testimonial.to | Text, video | Wall of Love; imports reviews | Imports existing reviews; no new-review ask listed | Free; Starter $25/mo, $300 billed annually | Easy start. Starter still limits you to two videos total. |
| Famewall | Text, video, audio | Walls and widgets; imports G2, Capterra, Trustpilot | Import listed; no new-review ask listed | Free; Standard $15/mo monthly or $12/mo annual ($149/year) | Low-cost wall with discount rewards. Check the yearly total. |
| Feedspace | Text, video, audio | Walls and widgets; imports reviews | Smart Redirection sends happy customers to Google or another site | Free; Professional $58/mo monthly or $29/mo annual ($348/year) | Collects many formats. Look hard at who gets sent to review sites. |
| Shoutout | Text, video | Walls and widgets; imports social posts and Product Hunt | No G2 or Capterra flow listed | Advertises $15/mo or $199 once | Small, simple wall. Confirm the offer at checkout. |
| Vocal Video | Video (no separate text form listed) | Video cards, galleries, hosting | No review-site flow listed | Free; Essential $99/mo equivalent, $1,188 billed annually | When a finished video is the goal. Paid plans are yearly. |
| Boast | Written feedback, video | Cards, carousels, widgets | Asks for a Google review after good feedback; no G2 flow found | Basic $59/mo monthly or $50/mo annual | Video plus feedback forms. Check how it picks who gets the Google ask. |
| Trustmary | Text, video, surveys | Review widgets and pages; imports G2/Capterra | Review campaigns can link to outside review sites | Not public as a fixed price; usage calculator | Surveys plus review display. Check response and widget-view limits. |
| UserEvidence | Survey answers, video missions | Checked customer evidence in a library | Review "missions"; imports G2 if you qualify | Not public | Sales evidence and references. You buy through a demo. |
| HighAdvocacy | Text, video, reviews, social posts | Walls of Love, widgets, a Proof Library for sales | Runs G2, Capterra and Trustpilot asks; imports reviews from 20+ sources | Forever Free; Starter $29/mo monthly or $24/mo annual ($288/year) | Testimonials, reviews and social posts in one flow. |
How we did this
We wanted to know what each tool says, on its own website, about Priya's three jobs.
On 25 September 2026, we opened each tool's pricing, product and help pages. For each one we checked six things. We looked for a page saying the tool:
- collects text testimonials
- collects video
- imports reviews you already have on other sites
- asks a customer to post a new review on a site like G2 or Google
- offers a way to reward customers, even through another tool
- shows a paid price you can see and pay yourself
We marked "Yes" only when a page said so. We didn't buy accounts or test how many customers reply. We picked ten tools a B2B team is likely to look at. It isn't every tool on the market. We also built one of them, HighAdvocacy, so weigh that row with this in mind.
| Tool | Text | Video | Imports reviews | Asks for new reviews | Rewards | Public price |
|---|---|---|---|---|---|---|
| Senja | Yes | Yes | Yes | Not listed | Yes | Yes |
| Testimonial.to | Yes | Yes | Yes | Not listed | Yes | Yes |
| Famewall | Yes | Yes | Yes | Not listed | Yes | Yes |
| Feedspace | Yes | Yes | Yes | Yes | Yes | Yes |
| Shoutout | Yes | Yes | Not listed | Not listed | Not listed | Yes |
| Vocal Video | Not listed | Yes | Not listed | Not listed | Yes | Yes |
| Boast | Yes | Yes | Yes | Yes | Yes | Yes |
| Trustmary | Yes | Yes | Yes | Yes | Not listed | Not listed |
| UserEvidence | Yes | Yes | Yes | Yes | Yes | Not listed |
| HighAdvocacy | Yes | Yes | Yes | Yes | Yes | Yes |
| Tools that list it (of 10) | 9 | 10 | 8 | 5 | 8 | 8 |
"Not listed" means we didn't find it on the pages we read. It doesn't mean the tool can't do it.
A few notes on the table. "Imports reviews" counts any import of existing reviews, even if the vendor doesn't name the site. Boast is one example. Shoutout imports social posts and Product Hunt, but we found no G2, Capterra, Google, Trustpilot or TrustRadius import.
The rewards column counts rewards sent through other tools. Feedspace uses Zapier and Giftogram. Boast uses Zapier and a gift-card service. Vocal Video sends rewards through integrations. UserEvidence has rewards in its advocacy module. These still take setup outside the testimonial tool. And UserEvidence's G2 sync needs a paid G2 plan that qualifies.
What surprised us: All ten collect video. Only five say they'll ask a customer for a new review on a site like G2 or Google.
Those five don't work the same way. Boast asks for a Google review after good feedback. Feedspace sends only happy customers to review sites. Trustmary runs review campaigns, and UserEvidence runs review missions. HighAdvocacy runs G2, Capterra and Trustpilot asks.
So if G2 is your goal, ask for a live demo of that exact flow. A G2 logo on an import list only means it can pull in reviews you already have.
Pick by the job in front of you
Start with the job that's due first. Then check the items in the last column during your trial or demo.
| Your job right now | Shortlist | Check in the trial or demo |
|---|---|---|
| Put text and video testimonials on your site | Senja, Testimonial.to, Famewall, Shoutout | How many videos, branding, imports, widget settings. |
| Turn raw customer recordings into finished clips | Vocal Video, Boast | Editing, captions, hosting, downloads, reply limits. |
| Bring surveys and outside reviews onto your site | Trustmary, Feedspace | Which sources connect, reply caps, widget views, who gets sent where. |
| Build evidence for sales and reference calls | UserEvidence | How answers get checked, CRM handoff, the G2 plan it needs, setup time. |
| Run testimonial, social and review asks together | HighAdvocacy | Which review sites, approval steps, reward rules, how reps find things. |
If all you need is one quote wall, Senja or Famewall may be the better buy.
Comparing one tool in depth? Start with our Senja alternatives, Boast alternatives and Trustmary alternatives. For ideas on what to collect, see real testimonial examples and our video testimonial guide.
When one widget isn't enough
Think back to Priya. The wall is only one of her three jobs. The G2 reviews and the Friday video still live in her inbox and a spreadsheet.
That's the gap HighAdvocacy fills:
- It asks happy customers at the right moment: a milestone, a good NPS score, a renewal.
- It gives them an AI-assisted draft, so saying yes takes minutes.
- It collects text and video testimonials, G2, Capterra, Trustpilot and Google reviews, and LinkedIn posts. Customers use a widget or a hosted page.
- It imports the reviews you already have from 20+ sources.
- Everything goes through one approval queue. Then it shows up on Walls of Love and testimonial widgets, and in a Proof Library your reps can search.
- It sends rewards through a webhook or a gift store.
- You can start free. Starter is $29/mo, or $24/mo billed yearly.
It isn't a video editing studio. If you need polished, edited clips, pair it with Vocal Video or Boast.
Check the reward rules before you turn them on
Having a reward setting doesn't mean your review campaign is allowed. Check the rules first.
The FTC's guidance for marketers says three things. Check each review site's rules. Say when a reward was given, where that's required. And never give a reward only for a positive review.
Some review sites ban rewarded reviews completely. Feedspace and Boast both send only happy customers to review sites. Look closely at that before you use it. The default setting doesn't make picking only happy customers OK. For reward programs beyond single reviews, see our B2B loyalty programs roundup.
Our guide to FTC rules for incentivized reviews covers what to settle before a campaign goes live.
Your next step
Write down the three testimonial jobs your team has this month. For each one, note the deadline and where it will be used.
If every job is a website wall, start a free trial of Senja or Famewall today. If one of them is G2 or Capterra reviews, start HighAdvocacy free and send your first review ask this week.
FAQ
What is the best customer testimonial software for a small B2B team?
For a website wall, start with Senja, Famewall or Testimonial.to. Test the form yourself first. If you also need G2 reviews, check that flow on its own, and watch for video or branding limits on the cheapest plan.
Is video testimonial software different from a testimonial widget?
Usually, yes. Vocal Video puts recording, editing and finished videos first. A widget tool puts the collection form and website display first. Our video testimonials guide covers what a price table can't.
Can testimonial collection software import G2 reviews?
Several tools in our table can. But showing an old G2 review and asking a customer to write a new one are two different jobs. Check both on the exact plan you plan to buy.
Can I reward someone for a testimonial or review?
For a testimonial on your own site, get the customer's OK on the final words and say if they got a reward. For a review site, check that site's rules first. Never make the reward depend on a positive review.
