What's a typical referral close rate?

B2B referrals close at 20-30%, which is 3-5x higher than cold outbound leads.

How much should I spend on referral incentives?

$50-$200 per successful referral is standard for B2B SaaS. Some offer account credits instead of cash.

How many customers will actually refer?

Expect 5-15% participation. Making it easy and asking at the right time is the key to higher rates.

Calculator

Referral Program ROI Calculator

Enter your customer base, deal size, and referral assumptions - see expected referrals, conversions, revenue, and net ROI.

45 seconds

Referrals close 3-5x better than cold leads.

HighAdvocacy automates referral tracking, rewards, and follow-ups so you never miss a warm intro.

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FAQ

Frequently Asked Questions

Everything you need to know about the Referral ROI.

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