What's a typical referral close rate?

It varies by company, so track your own. Referred leads usually close at a higher rate than cold outbound, because someone the buyer trusts has vouched for you.

How much should I spend on referral incentives?

$50-$200 per successful referral is standard for B2B SaaS. Some offer account credits instead of cash.

How many customers will actually refer?

Expect 5-15% participation. Making it easy and asking at the right time is the key to higher rates.

Calculator

Referral Program ROI Calculator

Enter your customer base, deal size, and referral assumptions - see expected referrals, conversions, revenue, and net ROI.

45 seconds

Referred leads usually close better than cold ones.

HighAdvocacy helps you ask happy customers for reviews, posts, and testimonials, and sends their reward when you approve.

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FAQ

Frequently Asked Questions

Everything you need to know about the Referral ROI.

Turn happy customers into public proof.

Run review, social, and testimonial campaigns from one place. Every submission lands in one approval queue, and everything you approve stays reusable in a single library.

NO DECK. WE'LL OPEN THE PRODUCT.