What is an advocacy maturity model?

A framework that scores your advocacy program across key dimensions: structure, technology, measurement, culture, and scale.

What level are most companies at?

Most B2B SaaS companies score in the "Growing" range. Very few have truly "Mature" programs with full automation.

How long does it take to move from Beginner to Growing?

With focus, 2-3 months. The key is systematizing what you're already doing ad-hoc.

Quiz

Customer Advocacy Maturity Quiz

Take a 3-minute assessment across 5 dimensions - get your maturity level (Beginner, Growing, Mature) with a personalized roadmap to level up.

3 minutes

Ready to level up your advocacy program?

HighAdvocacy helps you jump to the next level with automated review collection, advocate identification, and ROI tracking.

Related Tools

Keep exploring with these related calculators and tools.

Calculator

Referral Program ROI Calculator

Calculate expected revenue and ROI from launching a customer referral program.

45 secondsTry it

Quiz

Review Collection Health Check

8-question quiz to score your review collection process and find gaps.

2 minutesTry it

Related Guides

Learn the strategy behind this tool with blog posts your team can use right away.

Step-by-step guide to building a customer advocacy program from scratch for B2B SaaS

Customer AdvocacyMar 7, 202615 min read

How to Build a Customer Advocacy Program

Build a customer advocacy program that generates reviews, referrals, and testimonials. Follow a step-by-step framework and launch a repeatable system.

Piyush Patel

12 customer advocacy KPIs dashboard showing benchmarks for B2B SaaS advocacy programs

Customer AdvocacyMar 6, 202615 min read

Customer Advocacy KPIs That Prove Business Impact

Track the customer advocacy KPIs that reveal activity, quality, pipeline, and revenue impact. Use practical formulas and benchmarks to improve performance.

Piyush Patel

Customer advocacy illustration showing B2B SaaS customers sharing reviews and referrals

Customer AdvocacyMar 12, 202620 min read

What Is Customer Advocacy? Definition and Examples

Learn what customer advocacy is, explore its five main forms, and see how reviews, referrals, and testimonials build trust and support business growth.

Shubham Pancholi

FAQ

Frequently Asked Questions

Everything you need to know about the Maturity Quiz.

Turn happy customers into public proof.

Run review, social, and testimonial campaigns from one place. Every submission lands in one approval queue, and everything you approve stays reusable in a single library.

NO DECK. WE'LL OPEN THE PRODUCT.