Who is this planner for?

It is optimized for B2B SaaS teams building or formalizing a review-led customer advocacy motion. Non-SaaS teams can still use it, but the guidance is lower confidence.

How personalized is the plan?

The output is rules-based, not generic copy. Your inputs change the platform recommendation, cadence, target ranges, team model, and next-step sequence.

Does this replace a full advocacy strategy?

No. It is designed to get you to a practical first 90-day plan fast. You can use it as a starting point before layering in testimonials, referrals, and broader advocacy programs.

Planner

Customer Advocacy Program Builder

Answer 6 quick questions to get a structured advocacy plan with platform focus, timing, cadence, compliance guardrails, and a practical 30/60/90-day rollout.

90 seconds

Great plan. Now execute it in 10 minutes with HighAdvocacy.

HighAdvocacy automates the triggers, follow-ups, verification, and rewards behind your advocacy plan.

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Related Guides

Learn the strategy behind this tool with blog posts your team can use right away.

Step-by-step guide to building a customer advocacy program from scratch for B2B SaaS

Customer AdvocacyUpdated Oct 19, 202614 min read

How to Build a Customer Advocacy Program: A B2B Pilot

Build a customer advocacy program around one buyer need. Use a practical pilot, copyable worksheet, customer permissions, approval steps, and clear measures.

Piyush Patel

Customer advocacy illustration showing B2B SaaS customers sharing reviews and referrals

Customer AdvocacyUpdated Sep 21, 202612 min read

What Is Customer Advocacy? Definition and Examples

What is customer advocacy? Learn the definition, common actions, program types, and a practical B2B SaaS framework for turning experience into trusted proof.

Shubham Pancholi

Twelve customer advocacy KPIs for choosing targets and building a scorecard

Customer AdvocacyUpdated Oct 21, 202613 min read

12 Customer Advocacy KPIs: Targets and a Scorecard

Choose customer advocacy KPIs that lead to decisions. Get 12 practical measures, a copyable scorecard, a worked ROI example, and clear tracking requirements.

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FAQ

Frequently Asked Questions

Everything you need to know about the Program Builder.

Turn happy customers into public proof.

Run review, social, and testimonial campaigns from one place. Every submission lands in one approval queue, and everything you approve stays reusable in a single library.

NO DECK. WE'LL OPEN THE PRODUCT.