TESTIMONIALS
Testimonial collection software
Capture written quotes and short customer videos through one guided workflow. AI drafts get customers past the blank page in minutes. Your team approves text and video in the same queue, then reuses every asset from the Proof Library.
A video testimonial is stronger with its trail intact.
PROOF RECORD
- WHO is on camera
- WHAT they say
- WHERE the video is reused
New submission
Testimonial - Video format
Transcript preview
“We replaced four spreadsheets and a Notion doc with one approval queue. Our team approves a testimonial in under a minute and it shows up on the homepage Wall of Love the same day.”
Priya, Head of Marketing
- Format
- Status
- Reuse
CATEGORY OVERVIEW
What is testimonial collection software?
Testimonial collection software helps B2B SaaS teams capture, approve, and reuse customer proof - both text quotes and short videos - from one workflow. A modern testimonial collection tool (sometimes called testimonial software or a video testimonial platform) handles the ask, lowers submission friction with AI-assisted drafts, verifies each submission, and routes unclear cases through human approval before they land in a reusable Proof Library.
Text + video, one workflow
Customers pick written quotes or short videos in the same campaign - no separate tools.
AI-assisted customer drafts
Tailored draft replaces the blank box, so submission rates climb and drop-offs shrink.
AI verification, one approval queue
AI checks each submission first. Unclear cases reach your team before a testimonial reaches your Proof Library or site.
Want the step-by-step playbook? Our guide on how to collect testimonials walks through trigger moments and scripts for text and video.
WORKFLOW
From campaign trigger to Proof Library
Five steps that turn a happy customer moment into a reusable text or video testimonial - without spreadsheets, chase emails, or a separate tool for each format.
- 01
Set up a testimonial campaign
Create a campaign in minutes. Pick your trigger (post-onboarding, post-NPS, post-renewal), connect the customer segment, and define what a great testimonial looks like for this campaign.
- 02
Pick the format - text, video, or both
Some customers prefer a quick written quote. Others are happy to record a 90-second clip. Offer both formats in the same campaign so you collect from the widest possible group of advocates.
- 03
Customer submits via widget or hosted page
Embed the widget inside your product, share a hosted campaign page, or send a direct link. Both flows feed the same submission experience and the same approval queue.
- 04
AI verifies, team approves
AI checks each submission first. Clean testimonials can be approved automatically, while unclear cases land in one queue where your team can approve, request an edit, or decline before reuse.
- 05
Approved testimonials live in the Proof Library
Filterable by format, persona, and recency. Sales, marketing, and CS pull from the same library for landing pages, decks, embeds, case study quotes, and social re-shares.
TRIGGER MOMENTS
When to ask for testimonials
Cold asks convert at 2-5%. Triggered asks convert at 15-20%. Wire your testimonial campaigns to these moments and the volume problem largely solves itself.
Right after an NPS 9 or 10
The promoter just told you in writing they would recommend you - ask within 48 hours.
3–5 days after renewal
A renewal is a buying decision. Drop a short ask in the account owner inbox.
After a flagship feature win
They used a key feature and got a result - capture the quote while the win is fresh.
WHERE APPROVED TESTIMONIALS END UP
Put every verified proof to work.
Once approved, customer stories are ready to reuse across your homepage, case studies, sales decks, and social posts.
The same approved testimonial
- 01
Wall of Love widget
Homepage, product pages, pricing page.
- 02
Case study pull-quotes
Pre-approved, so no second sign-off.
- 03
Sales deck inserts
Persona-matched, pulled by the rep.
- 04
Pricing page social proof
Three to five, beside the plan tiers.
- 05
LinkedIn re-shares
One approved quote, as a card.
- 06
Embedded video testimonials
Landing pages, ad pages, homepage.
The questions that decide it.
Everything you need to know about choosing testimonial collection software for B2B SaaS.
Turn happy customers into public proof.
Run review, social, and testimonial campaigns from one place. Every submission lands in one approval queue, and everything you approve stays reusable in a single library.
NO DECK. WE'LL OPEN THE PRODUCT.