REVIEW COLLECTION
Review collection software
Run guided campaigns across G2, Trustpilot, Capterra, and Google. AI-assisted drafts help customers write faster. One approval queue. Rewards released after approval.
DESIGNED FOR REVIEW TEAMS
The collection flow removes the blank-page ask while leaving the customer in control of the platform and words they choose.
THE REVIEW RECORD
Every submission keeps its platform, source, and approval state together so the team can act quickly without recreating the context.
ASK
A milestone, renewal, or NPS 9/10 starts the ask.
VERIFY
A screenshot, link, platform, and date arrive together.
REWARD
Approval releases the reward; the customer keeps their words.
THE CATEGORY
What is review collection software?
A review collection software - sometimes called a review generation tool or review collection platform - helps B2B SaaS teams run structured campaigns to generate new G2, Trustpilot, and Capterra reviews. Modern review generation software picks the moment, drafts the review, captures proof, and routes everything through a human approval queue.
What review collection software includes
Multi-platform campaigns
G2, Trustpilot, Capterra, and Google - all in one flow.
AI-assisted drafts
Customers write faster. Blank-page friction, removed.
One approval queue
Humans sign off on every review before rewards fire.
THE WORKFLOW
From campaign setup to approved G2 review, in one flow
Six steps that turn happy customers into verified reviews on G2, Trustpilot, Capterra, and Google - without spreadsheets, scattered follow-ups, or manual reward chasing.
- 01
Set up your review campaign
Pick the platforms you want reviews on, configure the reward, and set a monthly budget cap. Most teams launch their first campaign in under 10 minutes.
- 02
Pick your review sites
Run G2, Trustpilot, Capterra, and Google campaigns at the same time - or focus on one platform at a time. Each campaign is independent but feeds the same approval queue.
- 03
Customer gets an AI-assisted draft
When a customer accepts the invite, the platform generates a starting draft tailored to their experience and the target review site. No blank canvas, no drop-off.
- 04
Customer submits proof
Customer posts the review on G2, Trustpilot, or Capterra and submits the link (and/or screenshot) back through the same flow. Everything lands in your dashboard.
- 05
AI verifies, team approves
AI checks author match, duplicate claims, and proof quality. Clean submissions can be approved automatically, while anything uncertain routes to your team before the reward is released.
- 06
Reward webhook fires
On approval, a webhook fires the reward - gift card, SaaS credits, or discount code - and the approved review lands in your Proof Library, ready to reuse in sales decks.
WHEN TO ASK
When to use review collection software
The best reviews come from customers who already gave you the signal. Trigger the invite at one of these three moments and conversion compounds quietly.
After an NPS promoter score
A 9 or 10 is the cleanest buy-signal in your business - tie the invite to it.
Right after a renewal
The customer just voted with their budget. The value is fresh and earned.
After a feature launch they love
Ship the feature they asked for, pre-fill its name in the AI draft, and ask.
G2
REVIEW SITE
Capterra
REVIEW SITE
Trustpilot
REVIEW SITE
TrustRadius
REVIEW SITE
Google
REVIEW SITE
GetApp
REVIEW SITE
Software Advice
REVIEW SITE
Product Hunt
LAUNCH
Shopify App Store
APP STORE
Chrome Web Store
APP STORE
WHERE VERIFIED PROOF ENDS UP
Put every verified proof to work.
Once approved, customer stories are ready to reuse across your homepage, case studies, sales decks, and social posts.
The same approved proof
- 01
Wall of Love widget
Homepage, product pages, pricing page.
- 02
Case study pull-quotes
Pre-approved, so no second sign-off.
- 03
Sales deck inserts
Persona-matched, pulled by the rep.
- 04
Pricing page social proof
Three to five, beside the plan tiers.
- 05
LinkedIn re-shares
One approved quote, as a card.
- 06
Embedded video testimonials
Landing pages, ad pages, homepage.
Frequently asked questions
Everything you need to know about running review collection campaigns with HighAdvocacy.
Turn happy customers into public proof.
Run review, social, and testimonial campaigns from one place. Every submission lands in one approval queue, and everything you approve stays reusable in a single library.
NO DECK. WE'LL OPEN THE PRODUCT.