How TrulyInbox fixed the gap between customer satisfaction and public reputation
TrulyInbox already had happy users. What it lacked was a system to surface those voices at the right moment. HighAdvocacy helped the team turn that silent satisfaction into visible proof on G2 and Trustpilot.
The Reputation Gap
TrulyInbox helps teams improve email deliverability by warming up inboxes and building healthier sender reputation. In that category, trust matters fast. Buyers do not just want product claims. They want proof from real users.
Earlier, TrulyInbox was sitting around 2.1 on G2 and 2.8 on Trustpilot. That was not because the product had suddenly become weak. It was because the visible public conversation was being shaped by too few voices, while many satisfied users were staying silent.
The job was not to spin a better narrative. It was to make public proof catch up to what customers were already experiencing inside the product.
Then
2.1 / 5
Now
4.1 / 5
Review volume
6 reviews -> 29 reviews
Impact
+2.0 rating points
Then
2.8 / 5
Now
4.3 / 5
Review volume
3 reviews -> 43 reviews
Impact
+1.5 rating points
How HighAdvocacy Helped
The rating improvement was the result, not the mechanism. What HighAdvocacy actually gave TrulyInbox was a more reliable operating system for review collection: better timing, multiple collection surfaces, and segment-specific asks that matched where each user was in the journey.
HighAdvocacy helped TrulyInbox ask after value became visible
Instead of asking immediately after purchase, TrulyInbox used HighAdvocacy to delay the stronger paid-user ask until users had spent 14+ days inside the product. That meant the request landed when inbox placement and sender reputation were easier to judge from real experience.
HighAdvocacy gave them both widget and webpage collection flows
The team did not have to force everything into one channel. HighAdvocacy let TrulyInbox use the widget for active in-product users and the webpage flow for users who were better served by a dedicated review journey. That flexibility made rollout much easier.
HighAdvocacy made segmentation more deliberate
Free users and paid users were not treated the same. TrulyInbox used HighAdvocacy to shape different asks and reward framing by segment, so the review motion felt more relevant to the user and less like a one-size-fits-all campaign.
Why Timing Mattered
Deliverability products are different from tools that show instant visual value on day one. TrulyInbox waited until after purchase and beyond the first two weeks before pushing the stronger paid-user ask. By then, customers had a real opinion on inbox placement, sender reputation, and whether the warm-up was working.
That is where HighAdvocacy helped most. Instead of treating review collection like a single blast, it let TrulyInbox connect the ask to a believable usage milestone. The request felt earned, not premature.
Purchase
Paid plan activated
Wait
14+ days of product usage
Ask
Review request when value is visible
Segmentation And Rewards
TrulyInbox did not treat every user the same. Free and paid users moved through different asks and reward framing, which made the program feel more relevant and less generic.
HighAdvocacy made that easier to operationalize. The team could run one motion for free users, another for paid users, and combine widget, webpage, and email touchpoints without forcing every user into the same path.
Free users
Free users saw widget-based asks with reward framing that matched a lower-commitment user segment. The goal was to capture good will without making the ask feel too heavy.
Paid users
Paid users got the stronger ask after they had purchased and spent more than 14 days inside the product, when email deliverability improvements were much easier to judge.
Results
G2
29 reviews today
Trustpilot
43 reviews today
The strongest outcome was not just a better number on two profiles. It was a more accurate public picture of what TrulyInbox users already felt about the product.
HighAdvocacy helped create that shift by giving TrulyInbox a repeatable loop: identify the right moment, route the user through the right surface, and make the ask feel appropriate to their segment and experience. That matters in business terms too. When buyers compare deliverability tools, stronger public proof reduces hesitation, gives the brand more credibility, and makes the product feel safer to trust earlier in the evaluation process.
The product was already delivering value, but our public reputation was creating extra friction in front of buyers. HighAdvocacy helped us turn happy users into credible public proof at the right moment, which means stronger trust, fewer questions around legitimacy, and a much better first impression when people compare TrulyInbox against alternatives.
Yash Jain
Founder's Office, TrulyInbox
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