The 12 customer advocacy KPIs that connect your program to revenue, with benchmarks for early-stage vs. mature programs. A PMM's guide to tracking what actually matters.
Piyush Patel
Co-founder
Step-by-step guide to building a customer advocacy program from scratch. Includes templates, triggers, reward structures, and a 90-day rollout plan for B2B SaaS teams.
Piyush Patel
Co-founder
A practical guide to collecting powerful customer testimonials , who to ask, when to ask, what questions to use, and where to display them on your site.
Piyush Patel
Co-founder
Step-by-step guide to increasing your Trustpilot TrustScore , from setting up your profile to automating review invitations and responding to negative reviews.
Piyush Patel
Co-founder
Copy-paste review request email templates for G2, Capterra, and Google. Includes timing tips, subject lines, and follow-up sequences that get 3x more responses.
Piyush Patel
Co-founder
Steal these B2B referral program structures from companies like Dropbox, HubSpot, and Notion. Includes templates, incentive structures, and results.
Piyush Patel
Co-founder
Learn the step-by-step process to create a B2B referral program that drives qualified leads. Includes incentive structures, tracking tips, and real examples.
Piyush Patel
Co-founder
Everything B2B marketers need to know about FTC compliance when offering incentives for G2, Capterra, and other platform reviews. Includes disclosure templates and best practices.
Piyush Patel
Co-founder
Concrete numbers showing how customer advocacy programs impact pipeline, win rates, and revenue. Includes ROI framework and real company examples.
Piyush Patel
Co-founder
Stop asking which review platform is best. Start mapping platforms to your buyer's journey - LinkedIn for buzz, G2 for battle, Google for trust.
Piyush Patel
Co-founder