HighAdvocacy Blog

Insights on Customer Advocacy

Learn how to turn your happiest customers into your loudest marketing channel.

Trustpilot vs G2 vs LinkedIn: Where Should Your B2B SaaS Focus?

Trustpilot vs G2 vs LinkedIn: Where Should Your B2B SaaS Focus?

Stop asking which review platform is best. Start mapping platforms to your buyer's journey - LinkedIn for buzz, G2 for battle, Google for trust.

HighAdvocacy Team

Social ProofJan 2, 20254 min read

The 5 Types of Social Proof You Are Ignoring (Beyond the 5-Star Review)

B2B buyers have developed 'Star Blindness.' Learn the hierarchy of social proof types and why you need to move from subjective opinions to objective data.

HighAdvocacy Team

GrowthDec 17, 20244 min read

Product-Led Marketing: Turning Your 'Power Users' into Your Sales Team

While PLG focuses on conversion, Product-Led Marketing focuses on referrals. Learn how to build marketing loops that turn your power users into your most effective sales channel.

HighAdvocacy Team

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